July 16, 2018
Getting Paid To Market Yourself
On this week’s TBOA, Rochelle and I describe a strategy for getting paid well even if your audience has small pockets.
Talking Points
- The power of starting with the problem
- Big pockets vs small pockets
- Examples of paid marketing opportunities
- What to do before you have an audience
- How to craft a great pitch
- How to create interest in a cold email
- What to do on a pitch call
Quotable Quotes
- “To increase the monetary value of your speaking gigs, have product available.”—JS
- “It may look really simple—an e-book or a guide—but how that gets marketed, whose hands it goes into, how your name is used, matters. They’re all part of your brand.”—RM
- “Ask yourself: how does this opportunity align with my message? How does it work for my people?”—RM
- “If you get people to sell out, you’re in trouble”—JS
- “Answer the question: what do you write about that serves their audience’s needs?”—RM
- “You’ve got to do your homework or you’re a spammer. And people smell spammers a mile away” —JS
- “If it makes you feel gross, you’re doing it wrong”—RM
And here’s the link
Enjoy!
Got questions comments cheers or jeers? Just hit reply and let me know. I read every message :-)
Yours,
—J
P.S. Do you think you’ll be sending out a proposal in the next month or so? I can almost guarantee that you’re going to price it too low. This week, I had a student close a deal at a price 50% higher than his biggest proposal ever AND for a project that requires 25% of the work. There’s currently one opening left in the program. Learn more here -> jonathanstark.com/coaching